Back in early 2013, Paul Curtis started mixing his own flavours and passed them out to friends to try, the word quickly got out about the flavours he'd created - primarily being "Black Astaire".
Due to how fast and unexpected the popularity grew, Paul decided to take a loan out through the government scheme NEA for small business and he purchased large amounts of ingredients and equipment.
For the next 2 years, Zeus Juice massively outgrew Paul's original expectations and was very quickly becoming one of the most popular E-Liquid lines in the UK.
Zeus Juice UK is fully TPD compliant. All of their products have been submitted, tested and passed the stringent checks of the Tobacco Products Directive. Zeus Juice UK is also ISO 9001 certified.